MANAGER'S GUIDE TO STRATEGY [RAK74]

As a manager, every decision you make must both support and drive your organization's strategic goals. But first you must understand those goals-what they are, how they were arrived at, how you can contribute to them, and what you can do to help achieve them.

Manager's Guide to Strategy provides you with proven, up-to-date concepta, tools, and insights for effective strategy formulation, along with myriad examples of successful and not-so-successful strategies from real companies. The latest results-focused volume in McGraw-Hill's bestselling Briefcase Books series, this step-by-step introduction to strategy and strategic planning will show you how to:

Formulate long-term goals and create a plan to achieve those goals

Factor your best customers and their needs into every strategic decision

• Evaluate and revise strategies to take advantage of new opportunities

Successful companies and managers recognize that strategy development is a continuous, iterative, and interactive process. Learn how to both think and act strategically for the ben efit of your organization, your customers, and your career in Manager's Guide to Strategy.